Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

A Google search executive on Thursday pushed back against fears that its AI-powered search will harm web publishers and its ...

Google launches Performance Max for Marketplaces, letting sellers advertise products without websites. Google launched Performance Max for Marketplaces to let sellers advertise marketplace products ...