Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting ...

Learn about Google Ads' Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions. Google is updating its Customer Match policy ...

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

The Google-Salesforce data breach just keeps getting worse, with the tech giant confirming that the exposed information included some from Google Ads customers. Data breaches are, simply put, the ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing ...