Getting your first pull-up is a big achievement. Pushing into the double digits is even more impressive. People often get stuck in the 10-12 zone and fail to break into the teens and 20s. Here are ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and ineffective ...

Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max (PMax) campaigns. This is a surprising development given Google’s own documentation still states this ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...